Ads that bring you customers, not just clicks.
Strategic paid search management for businesses ready to stop wasting spend and start making intentional decisions.
You want your ads to stand out from the rest.
I make sure that happens.
Google Ads Management
·
Microsoft Ads Management
·
Account Audits
·
Google Ads Management · Microsoft Ads Management · Account Audits ·
Google gets paid when someone clicks. You get paid when someone buys.
Google Ads is remarkably easy to start. You can open an account, choose some keywords, set a budget, and start sending traffic to your website in an afternoon.
The problem is that getting clicks isn’t the same thing as getting the right clicks.
Google has an incentive to show your ads to people who are likely to click. You have an incentive to show your ads to people who are likely to become customers.
Those aren’t always the same thing.
That’s where experienced account management matters.
The goal isn’t more clicks. It’s better traffic.
SERVICES
What Otech Does
Google Ads Management
Full-service management of your Google Ads account, from campaign structure and keyword strategy to ongoing optimization, testing, and performance analysis.
Microsoft Ads Management
Expand beyond Google with strategic Microsoft Ads management designed to capture additional search demand without simply copying and pasting your Google campaigns.
Account Audits
Already have someone managing your ads? Get an experienced second set of eyes on the account. Seth will identify wasted spend, structural issues, missed opportunities, and areas where your current strategy could improve.
Not sure which one you need? Start with a conversation.
Meet the person behind the campaigns
Seth Naizer - Search Engine Marketing Expert
I didn’t exactly plan on becoming a paid search account manager.
I graduated from Oklahoma State University in 2016 with a degree in geology, right as the oil and gas industry was taking a nosedive. After months of applying for jobs, I ended up working for the City of Oklahoma City. It was a good job, but over time, I realized the career path I thought I was building wasn’t actually going where I wanted it to go.
When an opportunity came along to learn Google Ads from my brother-in-law in 2020, I took a chance. I started managing a small book of PPC clients, eventually began freelancing, and then joined SearchLab, where I spent the last five years learning from and working alongside some of the best paid search experts in the business.
That experience taught me something pretty important: good Google Ads management is not intuitive. There are a lot of settings, strategies, and little details inside an account that can quietly make a huge difference in where your money goes. Anyone can open a Google Ads account and start spending. Knowing what to change, what to leave alone, and what Google is actually trying to accomplish with your budget takes experience. That’s where I come in.
I’m not interested in putting your account on autopilot or letting AI make every decision for you. AI has its place, but when everyone relies on the same recommendations, every account starts to look the same. Good paid search still requires human judgment, curiosity, and someone who actually understands the business behind the numbers.
I started Otech because I wanted to do that work on my own terms, while building something that gives me the flexibility to be present for my family.
And that brings me to the name.
Otec is the Czech word for “father.” My dad’s family is Czech, and after traveling to Czechia and meeting family there, the word took on an even deeper meaning for me.
Otech is a reminder of why I'm doing this in the first place. I wanted work that supports my family and still leaves me the freedom to be a present dad. Now I get to help other business owners build the same thing.
Ready to make your ad spend work harder?
Book a call and we'll go through what's actually happening in there. No hard sell. Just a conversation about your account, your goals, and whether Otech makes sense for you.